{"id":269283,"date":"2021-06-10T14:10:13","date_gmt":"2021-06-10T13:10:13","guid":{"rendered":"https:\/\/www.strategytools.io\/?p=269283"},"modified":"2021-06-10T14:10:13","modified_gmt":"2021-06-10T13:10:13","slug":"who-starts-the-transformation","status":"publish","type":"post","link":"https:\/\/www.strategytools.io\/blog\/who-starts-the-transformation\/","title":{"rendered":"Who Starts the Transformation?"},"content":{"rendered":"

I remember the first time I got the question,\u00a0<\/span>\u201cWho starts the Transformation?\u201d.<\/span><\/i>\u00a0<\/span>\u00a0<\/span><\/p>\n

The person asking this was a senior director at a large family-owned company in Saudi Arabia. She had been trying to get a company-wide transformation done for the better part of a year, but just could not get it off the ground. Her intuition was that there were a lot of talks, positive interest, and polite support, but was not enough traction to get the whole thing started. <\/span>\u00a0<\/span><\/p>\n

\u201cWho starts\u00a0it?\u00a0How does the transformation get started?\u201d,<\/span><\/i>\u00a0she asked.\u00a0<\/span>\u00a0<\/span><\/p>\n

At the time,\u00a0<\/span>it struck me that\u00a0we, at Strategy Tools,\u00a0did not really have an answer to\u00a0her\u00a0question<\/span>. Sure, we had some anecdotal cases and personal experiences, but did not have a research-grounded approach to give her a solid answer. In our terms, we could not provide a good explanation, nor did we have the tools to guide that part of the process. <\/span>\u00a0<\/span><\/p>\n

So, we went back to our research, case studies, and interviews. We dug into our data, analyzed well-known cases, sketched out early designs for tools, and tested them. Eventually, we arrived at the Transformation Starters Map. What we found surprised us! <\/span><\/p>\n

We identified nine<\/em> unique starting points where a transformation could\u00a0possibly take place.<\/span>\u00a0<\/span><\/p>\n

\"\"The Transformation Starters Map is a visual overview of who starts the company’s transformation journey. On the top of the list is the first category called Internal Drivers. <\/strong><\/em>This indicates that the beginning of the process is often conversational, social, and bottom-up. Under this category are the first three starting points which include:<\/p>\n