{"id":1905,"date":"2024-07-17T08:53:45","date_gmt":"2024-07-17T08:53:45","guid":{"rendered":"https:\/\/new.strategytools.io\/?page_id=1905"},"modified":"2024-08-12T12:44:30","modified_gmt":"2024-08-12T12:44:30","slug":"unlocking-growth-pex-parras","status":"publish","type":"page","link":"https:\/\/www.strategytools.io\/case-studies\/unlocking-growth-pex-parras\/","title":{"rendered":"Unlocking Growth: Pex Parra\u2019s Path to US$100K Sales Expansion with Strategy Tools"},"content":{"rendered":"

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CASE STUDY | CONSULTING<\/span><\/h2>\n

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Unlocking Growth:
Pex Parra\u2019s Path to US$100K Sales Expansion with Strategy Tools<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|off|off” _builder_version=”4.26.1″ _module_preset=”default” custom_margin=”||-300px||false|false” custom_margin_tablet=”||-300px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.strategytools.io\/wp-content\/uploads\/2024\/07\/Picture97.jpg” title_text=”Picture97″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”75%” max_width_tablet=”75%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.26.1″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” custom_margin=”||||false|false” custom_padding=”||||false|false” custom_padding_tablet=”0px||120px||false|false” custom_padding_phone=”0px||20px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.26.1″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”800px” custom_margin=”250px||||false|false” custom_margin_tablet=”250px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|20px|0px|20px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” header_2_font_size=”50px” header_2_font_size_tablet=”50px” header_2_font_size_phone=”35px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

About Pex<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\n

Meet Pex Parra, a seasoned Organizational Development consultant hailing from the vibrant city of Bogot\u00e1, Colombia. With a career primarily marked by his independent consulting ventures, Pex\u2019s journey has seen him don multiple hats, including a transformative stint as the Organizational Development Manager at an oil and gas company from 2012 to 2015, and an impactful role as an organizational expert at McKinsey & Co between 2020 and 2022.<\/p>\n

Pex\u2019s passion revolves around crafting organizations where individuals are not just aligned with their work but deeply engaged, finding fulfillment both professionally and personally. As he stated in a recent interview, \u201cAligned organizations in which people are truly engaged in what they do, therefore professionally and personally fulfilled is what makes me tick.\u201d<\/p>\n

In 2018, Pex incorporated strategy facilitation into his consulting practice, finding it rewarding. However, he realized the need to expand his skill set to facilitate more impactful strategy programs. This journey led him to participate in the Strategy Tools Master Trainer program in September 2022.<\/p>\n<\/div>\n

[\/et_pb_text][et_pb_image _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.26.1″ _module_preset=”default” background_color=”#f5f6fe” custom_padding_tablet=”” custom_padding_phone=”20px||20px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.26.1″ _module_preset=”default” width=”100%” max_width=”800px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” header_2_font_size=”50px” header_2_font_size_tablet=”50px” header_2_font_size_phone=”35px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Strategy Tools Master Trainer 2022<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.strategytools.io\/wp-content\/uploads\/2024\/07\/Picture98-scaled.jpg” title_text=”Picture98″ _builder_version=”4.26.1″ _module_preset=”default” max_width=”100%” module_alignment=”center” custom_padding=”30px||||false|false” custom_padding_tablet=”30px||||false|false” custom_padding_phone=”0px|20px||20px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.26.1″ _module_preset=”default” width=”100%” max_width=”800px” custom_padding_tablet=”” custom_padding_phone=”0px|20px||20px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” header_3_font_size=”25px” header_3_line_height=”1.2em” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

In September 2022, Pex joined a group of 13 people from across the globe in Stavanger, Norway for an intense week at the Strategy Tools Master Trainer program.<\/span><\/p>\n

Over five days, they deep-dived into the Strategy Tools portfolio with Strategy Tools founder Christian Rangen. The Master Trainers traversed through three strategy simulations, solving strategy cases and learning from the depth of experience from one another.<\/span><\/p>\n

\u201cI\u2019ve taken with me many learnings from the STMT program \u2013 and my key takeaways are:<\/span><\/p>\n

\n
\n

New Perspective on Strategy<\/h3>\n

Embracing a new perspective on strategy, which highlighted its inherent connection to innovation. Recognizing the interdependence of these two traditionally separate organizational processes was eye-opening. Transformative strategy became a central principle, with \u2018explore\u2019 emerging as a crucial mode of communication. The Transform simulation tool proved invaluable in teaching the fundamentals of transformational strategies. <\/span><\/p>\n

Insights on Strategy Tools Arenas<\/h3>\n

Gaining insight into the four distinct arenas where Strategy Tools are applicable: Startups, Fund Managers, Clusters, and Corporate Strategy. This experience underscored the need for tailoring strategy approaches to suit each arena\u2019s unique requirements. For me, it made sense to focus on corporate strategy and transformation as they were most relevant to me.\u201d<\/p>\n<\/div>\n<\/div>\n

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Impact: Increased Sales of US$100K, a 10X ROI in 1 Year<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.strategytools.io\/wp-content\/uploads\/2024\/07\/Picture99.jpg” title_text=”Picture99″ align=”center” _builder_version=”4.26.1″ _module_preset=”default” max_width=”100%” module_alignment=”center” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” custom_padding=”30px||||false|false” custom_padding_tablet=”30px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u201cIn round numbers, let\u00b4s say I invested U$10,000 on the overall trip and certification. The new perspectives, access to tools, mindset, etc have allowed me to increase my consulting sales of 2023 (specifically on strategy programs) from U$150k to U$250k. I am fully convinced that the U$100k increase has been possible due to my trip to Stavanger and my participation in the network. That could be translated into 10x ROI in year one.\u201d<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” max_width=”1188px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Pex Parra” job_title=”Founder and Partner, Parra Parada” portrait_url=”https:\/\/www.strategytools.io\/wp-content\/uploads\/2024\/07\/Picture101.jpg” quote_icon=”off” quote_icon_color=”#FFFFFF” portrait_width=”150px” portrait_height=”150px” _builder_version=”4.26.1″ _module_preset=”default” body_font=”||||||||” body_font_size=”22px” background_color=”#f5f6fe” border_style_all=”none” border_color_all_portrait=”#FFFFFF” border_style_all_portrait=”none” global_colors_info=”{}”]<\/p>\n

\u201cI wouldn\u2019t hesitate to join the Strategy Tools Master Trainer program. The chances that you get added value from the overall experience, the contents, the network, are extremely high! Besides, Stavanger and the surroundings are unique! The trek to the Pulpit Rock alone was an experience worth the trip.\u201d<\/p>\n

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A Supportive Network with World-Class Expertise and Growth Opportunities<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.strategytools.io\/wp-content\/uploads\/2024\/07\/Picture100-1.jpg” title_text=”Picture100″ align=”center” _builder_version=”4.26.1″ _module_preset=”default” max_width=”100%” module_alignment=”center” custom_padding=”|0px||0px|false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” custom_padding=”30px||||false|false” custom_padding_tablet=”30px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u201cBecoming an active member of the STMT network granted me access to a wealth of knowledge shared by world-class experts. This resource proved to be immensely valuable, filling a void I felt after leaving McKinsey & Co. The open and generous nature of network members in exchanging their extensive experience and knowledge has been a significant benefit. The flourishing regional network in Latam offers ample opportunities for personal and professional growth.\u201d<\/span><\/p>\n

Since his participation in the STMT 2022, Pex has been actively working together with other Strategy Tools partners based in LATAM on client engagement, proposals, and localizing the tools and simulations.<\/p>\n

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\n
\n

About Pex<\/h2>\n

Marie-Christine is the Founder & Managing Partner at Fruitful Day, a vertically integrated business that carries out the end-to-end process of sourcing, preparing, packing and delivering premium delicious fresh fruits and healthy snacks across the UAE.<\/p>\n

She is also President Elect at Entrepreneurs\u2019 Organization \u2013 UAE Chapter and former Co-Learning Chair in the FY 22\/23<\/p>\n

Connect with Marie-Christine on LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.26.1″ _module_preset=”default” background_enable_color=”off” custom_margin=”0px||||false|false” custom_padding=”0px||80px||false|false” custom_padding_tablet=”0px||120px||false|false” custom_padding_phone=”0px||50px||false|false” bottom_divider_color=”rgba(64,79,230,0.05)” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”90%” max_width=”670px” custom_margin=”||||false|false” custom_margin_tablet=”0px||40px||false|false” custom_margin_phone=”0px||40px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” custom_css_main_element=”text-align:center;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”get in touch” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”10px” _builder_version=”4.26.0″ _module_preset=”default” header_font=”|700||on|||||” header_text_align=”left” header_text_color=”#070707″ header_font_size=”12px” header_letter_spacing=”2px” header_line_height=”1.1em” image_icon_custom_margin=”1px||0px||false|false” image_icon_custom_padding=”0px||0px||false|false” custom_margin=”||7px||false|false” custom_padding=”20px||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”45%” animation_speed_curve=”ease” animation=”off” custom_css_main_element=”display:inline-block;” custom_css_blurb_title=”margin-left:-28px;” custom_css_blurb_content=”margin:0px;” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”left” header_2_text_color=”#060815″ header_2_font_size=”50px” header_2_line_height=”1.2em” custom_margin=”0px||14px||false|false” custom_padding=”0px||0px||false|false” animation_direction=”bottom” header_2_font_size_tablet=”45px” header_2_font_size_phone=”35px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Talk to Us<\/h2>\n

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Get in touch to find out more about our masterclasses and programs and how you can bring them to your organisation.<\/span><\/p>\n

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CASE STUDY | CONSULTINGUnlocking Growth:Pex Parra\u2019s Path to US$100K Sales Expansion with Strategy ToolsAbout Pex Meet Pex Parra, a seasoned Organizational Development consultant hailing from the vibrant city of Bogot\u00e1, Colombia. With a career primarily marked by his independent consulting ventures, Pex\u2019s journey has seen him don multiple hats, including a transformative stint as the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":648,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1905","page","type-page","status-publish","hentry","category-consulting"],"_links":{"self":[{"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/pages\/1905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/comments?post=1905"}],"version-history":[{"count":6,"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/pages\/1905\/revisions"}],"predecessor-version":[{"id":3041,"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/pages\/1905\/revisions\/3041"}],"up":[{"embeddable":true,"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/pages\/648"}],"wp:attachment":[{"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/media?parent=1905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/categories?post=1905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/tags?post=1905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}