{"id":1861,"date":"2024-07-15T14:03:42","date_gmt":"2024-07-15T14:03:42","guid":{"rendered":"https:\/\/new.strategytools.io\/?page_id=1861"},"modified":"2024-10-09T10:21:51","modified_gmt":"2024-10-09T10:21:51","slug":"scale-up-with-entrepreneurs-organization-uae","status":"publish","type":"page","link":"https:\/\/www.strategytools.io\/case-studies\/scale-up-with-entrepreneurs-organization-uae\/","title":{"rendered":"Strategizing for Success: Scale Up! with Entrepreneurs\u2019 Organization UAE"},"content":{"rendered":"

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CASE STUDY | STARTUPS<\/span><\/h2>\n

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Strategizing for Success: Scale Up! with Entrepreneurs\u2019 Organization UAE<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|off|off” _builder_version=”4.26.1″ _module_preset=”default” custom_margin=”||-300px||false|false” custom_margin_tablet=”||-300px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.strategytools.io\/wp-content\/uploads\/2024\/10\/ewertg564-scaled.jpg” title_text=”ewertg564″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”75%” max_width_tablet=”75%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.26.1″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” custom_margin=”||||false|false” custom_padding=”||||false|false” custom_padding_tablet=”0px||120px||false|false” custom_padding_phone=”0px||20px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.26.1″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”800px” custom_margin=”250px||||false|false” custom_margin_tablet=”250px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|20px|0px|20px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

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Over the past two decades, the UAE\u2019s entrepreneurial ecosystem has experienced a remarkable evolution, especially in Dubai, its most populous city. Dubai\u2019s pro-entrepreneurship stance, coupled with strategic location, digital advancements, and government initiatives, has transformed Dubai into a vibrant hub for startups.<\/p>\n

Dubai continues to lead the growth in the MENA startup ecosystem, seeing a\u00a0<\/span>year-on-year growth of 26%<\/a><\/span>\u00a0<\/span>in the number of scale-ups. Over the past five years, Dubai startups have witnessed a significant boom across all sectors. Today,\u00a0<\/span>Dubai is ranked<\/a><\/span>\u00a0<\/span>the world\u2019s fastest-growing venture capital ecosystem.<\/p>\n

Capitalizing on the region\u2019s success, Entrepreneurs\u2019 Organization UAE wanted to help startups in its network tap into some of that funding. One of the major hurdles startups face across the globe is understanding the fundraising journey \u2013 and that understanding is key to securing funding.\u00a0<\/p>\n

So how can EO UAE help startups get more investor-ready?\u00a0<\/p>\n<\/div>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.strategytools.io\/wp-content\/uploads\/2024\/04\/61ad84418e1316b51d67d510_eo_logo-stacked-rgb.png” title_text=”61ad84418e1316b51d67d510_eo_logo-stacked-rgb” align=”center” _builder_version=”4.26.1″ _module_preset=”default” max_width=”21%” max_width_tablet=”30%” max_width_phone=”62%” max_width_last_edited=”on|phone” custom_padding=”30px||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” header_2_font_size=”50px” header_2_font_size_tablet=”50px” header_2_font_size_phone=”35px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

About Entrepreneurs\u2019 Organization UAE Chapter<\/h2>\n

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The\u00a0<\/span>Entrepreneurs\u2019 Organization (EO)<\/a>\u00a0is a global, peer-to-peer network of more than 18,000+ influential business owners with 220 chapters in 75+ countries. Founded in 1987, EO is the catalyst that enables leading entrepreneurs to learn and grow, leading to greater success in business and beyond.<\/span><\/p>\n<\/div>\n

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Scaling Up on Fundraising Strategy<\/span><\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.strategytools.io\/wp-content\/uploads\/2024\/10\/mvfg54.jpg” title_text=”mvfg54″ _builder_version=”4.27.2″ _module_preset=”default” max_width=”100%” module_alignment=”center” custom_padding=”30px||||false|false” custom_padding_tablet=”30px||||false|false” custom_padding_phone=”0px|20px||20px|false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.26.1″ _module_preset=”default” width=”100%” max_width=”800px” custom_padding_tablet=”” custom_padding_phone=”0px|20px||20px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

As Learning Co-Chairs of the EO UAE Chapter for the financial year 22\/23, Marie-Christine Luijckx and her co-chair Peter Davos were tasked with the training program for the community at EO UAE.<\/p>\n

\u201cOne thing that kept coming up in my conversations with entrepreneurs was fundraising. \u2018Should I?, shouldn\u2019t I? I\u2019m not raising fast enough. Am I doing it wrong? Where do I go?\u2019 There are always questions about fundraising,\u201d said Marie-Christine in an interview.<\/p>\n

She was referred to the Scale Up! Strategy Simulation by an acquaintance who had earlier experienced it in an accelerator program in Norway and was in discussions with her co-chair to bring it to Dubai.<\/p>\n

\u201cIt became really clear that it was a great and interactive way to get people thinking about the fundraising journey, about some of the give and take, the opportunity costs of receiving funding, the kinds of investors they should be taking on, and so on.\u201d<\/p>\n

The Strategy Tools team was then invited to run a Scale Up! Masterclass by the global EO UAE chapter.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” max_width=”1188px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Marie-Christine Luijckx” job_title=”Founder & Managing Partner at Fruitful Day” company_name=”President Elect at Entrpereneurs\u2019 Organization UAE Chapter, Ex-Co-Learning Chair” portrait_url=”https:\/\/www.strategytools.io\/wp-content\/uploads\/2024\/10\/wrwet346.jpg” quote_icon=”off” quote_icon_color=”#FFFFFF” portrait_width=”150px” portrait_height=”150px” _builder_version=”4.27.2″ _module_preset=”default” body_font=”||||||||” body_font_size=”22px” background_color=”#f5f6fe” hover_enabled=”0″ border_style_all=”none” border_color_all_portrait=”#FFFFFF” border_style_all_portrait=”none” global_colors_info=”{}” title_text=”wrwet346″ sticky_enabled=”0″]<\/p>\n

\u201cThe training was one of their favorite learning events, as it was experiential and made them rethink their fundraising journey.\u201d<\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.26.1″ _module_preset=”default” width=”100%” max_width=”800px” custom_padding_tablet=”” custom_padding_phone=”|20px|0px|20px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” header_2_font_size=”50px” custom_padding=”30px||30px||false|false” custom_padding_tablet=”30px||30px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”35px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Can you experience the full scale-up journey in a day?<\/h2>\n

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The one-day masterclass was facilitated by Scott Newton, Nir Melamud, and Christian Rangen from Strategy Tools \u2013 all three growth experts with decades of experience scaling and exiting companies.<\/p>\n

Over nine intense hours, 50+ executives competed to take their startups from idea to exit and create billions of value along the way. How did they do?<\/p>\n

\u201cScale Up! is not a walk-in-the-park type of session. It requires full attention, navigating unfamiliar territory, making quick and sharp decisions all the time, despite the high degree of uncertainty, and pushing forward for a long period of time. How long? 9 full hours.\u201d explained Nir Melamud, one of the Strategy Tools facilitators at the workshop.<\/p>\n

\u201cWe started with startup strategy and delved into key principles, including the identification of a unique value proposition, understanding target markets, and sustainable business models. By emphasizing these fundamentals, participants were equipped with the necessary tools to craft effective strategies for their own ventures,\u201d he added.<\/p>\n

Participants, through the Scale Up! simulation, walked through a wide range of topics that are key to their entrepreneurial success: finding the right investors, cap table math & dilution, dealing with advisors and board members, drawing up their long-term funding roadmap, exit paths and outcome scenarios, and much more.<\/p>\n

\u201cBy empowering entrepreneurs in this aspect, we aimed to enhance their ability to attract investments and secure long-term success,\u201d explained Nir.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” max_width=”1188px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Mazen Omair” job_title=”Co-Founder & CEO” company_name=”EduPloyment” portrait_url=”https:\/\/www.strategytools.io\/wp-content\/uploads\/2024\/10\/3455yhghfj89.jpg” quote_icon=”off” quote_icon_color=”#FFFFFF” portrait_width=”150px” portrait_height=”150px” _builder_version=”4.27.2″ _module_preset=”default” body_font=”||||||||” body_font_size=”22px” background_color=”#f5f6fe” hover_enabled=”0″ border_style_all=”none” border_color_all_portrait=”#FFFFFF” border_style_all_portrait=”none” global_colors_info=”{}” title_text=”3455yhghfj89″ sticky_enabled=”0″]<\/p>\n

\u201cIt was engaging, insightful, and impactful. Experiencing Scale Up! gave me another perspective on the fundraising process, the various dynamics and how things can play out over time. Anyone building a startup who might need external funding would definitely want to invest the time to go through this experience.\u201d<\/p>\n

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Impact<\/h2>\n

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The event was met with great enthusiasm and positive feedback from the members at EO UAE, with an average score of 9.7\/10 liking the content shared.<\/p>\n

\u201cThe key differentiator in the Scale Up! Masterclass was the combination of real-world experience, gamification, and hands-on learning,\u201d said Marie-Christine. She emphasized that the event marked a significant success for EO UAE, with all participants actively engaged and gaining key insights throughout the day.<\/p>\n

Due to the successful of the event in June 2023, EO UAE is in talks with Strategy Tools to bring the masterclass back to its members.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” max_width=”1188px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Usama Jacir” job_title=”Founder and CEO” company_name=”Pulse IoT Technologies” portrait_url=”https:\/\/www.strategytools.io\/wp-content\/uploads\/2024\/10\/v-vvbvnv.jpg” quote_icon=”off” quote_icon_color=”#FFFFFF” portrait_width=”150px” portrait_height=”150px” _builder_version=”4.27.2″ _module_preset=”default” body_font=”||||||||” body_font_size=”22px” background_color=”#f5f6fe” hover_enabled=”0″ border_style_all=”none” border_color_all_portrait=”#FFFFFF” border_style_all_portrait=”none” global_colors_info=”{}” title_text=”v vvbvnv” sticky_enabled=”0″]<\/p>\n

\u201cThe Scale Up! Masterclass was a great model for learning \u2013 I wish school curricula would adopt this! You get hyper learning from the simulation, combined with the team and introspection. All entrepreneurs should do this!\u201d<\/p>\n

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Facilitator Reflections by Scott Newton<\/span><\/h2>\n

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Let me start by saying \u201cWoW!\u201d<\/p>\n

The energy of having 3 tables full of expert participants together with three facilitators all in one hotel ballroom made for such an amazing environment.<\/p>\n

As with most Scaleups, the 15 teams started with tons of energy, a lot of confusion, and not too much traction. Getting Revenue is HARD!<\/p>\n

What was so interesting to note was the varying roles and expertise, from top global experienced M&A lawyers to incredible Family Office leaders. All together competing towards the goal of building the best Scaleups in the world AND successfully exiting.<\/p>\n

Where you saw the greatest learning take place is when people really began understanding the dynamics of Venture, their roles in value creation, and what it takes for an exit to break the record books.<\/p>\n

Why I would love to work with this group again is their combination of thoughtful risk-taking, strategic outcomes, and decision-making, and most of all the entrepreneurial spirit combined with an eye for opportunities and building the best teams in the world.<\/p>\n

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Facilitator Reflections by Nir Melamud<\/span><\/h2>\n

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Each one of the 100\u2019s of Scale-Up! simulations we ran globally in the latest years were unique and different, but the EO \u2013 Dubai Chapter\u2019s Scale-Up! Masterclass had its own level of uniqueness.<\/p>\n

Why? It is always about the people.<\/p>\n

The diverse audience consisted of entrepreneurs from various industries countries and backgrounds, accelerator managers, mentors & coaches, and ecosystem developers \u2013 ensuring a rich exchange of ideas and a unique competitive spirit.<\/p>\n

This heterogeneity provided an excellent platform for dynamic discussions and interactive learning experiences. And it was just great to see the participants\u2019 steep learning curve, in startup financing, strategic thinking, and teamwork.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.26.1″ _module_preset=”default” background_enable_color=”off” max_width=”1188px” custom_padding=”60px||60px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Usama Jacir” job_title=”Founder and CEO” company_name=”Pulse IoT Technologies” portrait_url=”https:\/\/www.strategytools.io\/wp-content\/uploads\/2024\/10\/v-vvbvnv.jpg” quote_icon=”off” quote_icon_color=”#FFFFFF” portrait_width=”150px” portrait_height=”150px” _builder_version=”4.27.2″ _module_preset=”default” body_font=”||||||||” body_font_size=”22px” background_color=”#f5f6fe” hover_enabled=”0″ border_style_all=”none” border_color_all_portrait=”#FFFFFF” border_style_all_portrait=”none” global_colors_info=”{}” title_text=”v vvbvnv” sticky_enabled=”0″]<\/p>\n

\u201cThe Scale Up! Masterclass was a great model for learning \u2013 I wish school curricula would adopt this! You get hyper learning from the simulation, combined with the team and introspection. All entrepreneurs should do this!\u201d<\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.strategytools.io\/wp-content\/uploads\/2024\/10\/wrwet346.jpg” title_text=”wrwet346″ align=”center” align_tablet=”center” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.27.2″ _module_preset=”default” max_width=”76%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.26.1″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n
\n

About Marie-Christine Luicjkx<\/h2>\n

Marie-Christine is the Founder & Managing Partner at Fruitful Day, a vertically integrated business that carries out the end-to-end process of sourcing, preparing, packing and delivering premium delicious fresh fruits and healthy snacks across the UAE.\u00a0<\/p>\n

She is also President Elect at Entrepreneurs\u2019 Organization \u2013 UAE Chapter and former Co-Learning Chair in the FY 22\/23<\/p>\n

Connect with Marie-Christine on LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.26.1″ _module_preset=”default” background_enable_color=”off” custom_margin=”0px||||false|false” custom_padding=”0px||80px||false|false” custom_padding_tablet=”0px||120px||false|false” custom_padding_phone=”0px||50px||false|false” bottom_divider_color=”rgba(64,79,230,0.05)” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”90%” max_width=”670px” custom_margin=”||||false|false” custom_margin_tablet=”0px||40px||false|false” custom_margin_phone=”0px||40px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” custom_css_main_element=”text-align:center;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”get in touch” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”10px” _builder_version=”4.26.0″ _module_preset=”default” header_font=”|700||on|||||” header_text_align=”left” header_text_color=”#070707″ header_font_size=”12px” header_letter_spacing=”2px” header_line_height=”1.1em” image_icon_custom_margin=”1px||0px||false|false” image_icon_custom_padding=”0px||0px||false|false” custom_margin=”||7px||false|false” custom_padding=”20px||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”45%” animation_speed_curve=”ease” animation=”off” custom_css_main_element=”display:inline-block;” custom_css_blurb_title=”margin-left:-28px;” custom_css_blurb_content=”margin:0px;” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”left” header_2_text_color=”#060815″ header_2_font_size=”50px” header_2_line_height=”1.2em” custom_margin=”0px||14px||false|false” custom_padding=”0px||0px||false|false” animation_direction=”bottom” header_2_font_size_tablet=”45px” header_2_font_size_phone=”35px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Talk to Us<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” text_font=”|–et_global_body_font_weight|||||||” text_text_color=”#000000″ text_orientation=”center” max_width=”70%” module_alignment=”center” custom_margin=”0px||30px||false|false” custom_padding=”0px||0px||false|false” animation_direction=”bottom” global_colors_info=”{}”]<\/p>\n

Get in touch to find out more about our masterclasses and programs and how you can bring them to your organisation.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.strategytools.io\/contact\/” url_new_window=”on” button_text=”Get in Touch” button_alignment=”center” button_alignment_tablet=”” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.26.0″ custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#404fe6″ button_border_width=”0px” button_border_color=”#ffffff” button_border_radius=”5px” button_letter_spacing=”0px” button_font=”|700|||||||” z_index=”1″ custom_margin=”3%||||false|false” custom_margin_tablet=”” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|phone” custom_padding=”12px|37px|12px|37px|true|true” custom_padding_tablet=”” custom_padding_phone=”9px|23px|9px|23px|true|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#404fe6″ button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#C3C3C3″ button_letter_spacing__hover_enabled=”on|desktop” button_letter_spacing__hover=”0px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

CASE STUDY | STARTUPSStrategizing for Success: Scale Up! with Entrepreneurs\u2019 Organization UAE Over the past two decades, the UAE\u2019s entrepreneurial ecosystem has experienced a remarkable evolution, especially in Dubai, its most populous city. Dubai\u2019s pro-entrepreneurship stance, coupled with strategic location, digital advancements, and government initiatives, has transformed Dubai into a vibrant hub for startups. Dubai […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":648,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-1861","page","type-page","status-publish","hentry","category-startups"],"_links":{"self":[{"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/pages\/1861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/comments?post=1861"}],"version-history":[{"count":8,"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/pages\/1861\/revisions"}],"predecessor-version":[{"id":274315,"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/pages\/1861\/revisions\/274315"}],"up":[{"embeddable":true,"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/pages\/648"}],"wp:attachment":[{"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/media?parent=1861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/categories?post=1861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strategytools.io\/wp-json\/wp\/v2\/tags?post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}